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Recent blog postsWhen an email recipients click “This Is Spam” on an email sent from one of your IPs, this is considered a “complaint”. If you are having difficulty delivering to Email Service Providers (such as Yahoo!, Hotmail and AOL) a Feedback Loop (FBL) would benefit you. Once you have created a Feedback Loop, you will be [...]
It’s all too easy to make basic errors when preparing to send email campaigns. Ever forgot to change placeholder links or uploaded the wrong images? These small mistakes can have a massive effect on the success of your email, so we’ve prepared a short checklist to work through before sending email campaigns.